BTI - Reynolds American's Vaping Products Faces FDA Hurdle Raises Concerns Over Youth Appeal | Benzinga
The FDA has reportedly ordered Reynolds American to stop selling menthol-flavored versions of its Vuse Alto e-cigarette.
Reynolds American is a subsidiary of British American Tobacco PLC (NYSE: BTI) (OTC: BTAFF).
Vuse Alto, one of Reynolds' flagship vaping product lines, dominated the U.S. e-cigarette sales scene, accounting for approximately 40% of the market in retail stores over the past year.
Citing the FDA, the Wall Street Journal notes that Reynolds failed to provide sufficient evidence that these products offer significant public health benefits for ...