SSNLF - Roku Enters High-End TV Market Challenging Samsung and LG with New Pro Series | Benzinga
Roku Inc (NASDAQ: ROKU), renowned for its TV streaming devices, is set to launch its first premium televisions in the spring, directly challenging established brands like Samsung Electronics Co (OTC: SSNLF) and LG Electronics Inc (OTC: LGEIY) (OTC: LGEJY).
The new Pro Series TVs, which include 55-inch, 65-inch, and 75-inch models, will be priced up to $1,500, marking a significant step up from Roku's existing Select and Plus models that peak at $999.
As announced before the Las Vegas CES technology conference, these TVs feature a sleek design ...