ROKU - Roku Eyes Enhanced Advertising Tech - Inks Pact With Fandango To Boost Ad Campaign Analytics | Benzinga
Roku, Inc. (NASDAQ:ROKU) announced plans for a new CTV relationship with online movie ticketing service Fandango.
This relationship will enable theatrical advertisers to measure the impact of their Roku ad campaign through Fandango ticket sales attribution.
According to Benzinga Pro, ROKU stock has lost over 27% in the past year. Investors can gain exposure to the stock via ARK Innovation ETF (NYSE:ARKK) and ARK Next Generation Internet ETF (NYSE:ARKW).
“As the daily lead-in to television for U.S. households with nearly 120 million people, Roku ...