WFCF - Smart Catch™ Program Joins Where Food Comes From Expanding its Commitment to Sustainability | Benzinga
CASTLE ROCK, Colo., Oct. 30, 2023 (GLOBE NEWSWIRE) -- Where Food Comes From, Inc. (WFCF) (NASDAQ:WFCF), the most trusted resource for independent, third-party verification of food production practices in North America, today announced it has acquired ownership of the Smart Catch™ program, which is dedicated to promoting the sustainability of seafood on restaurant menus.
Postelsia, the seafood division of WFCF, has guided the program and offered chefs valuable insights for enhancing sustainability on their menus since 2016, when Smart Catch became one of the James Beard Foundation's Impact Programs. This transition to WFCF marks a significant milestone in the program's evolution, geared towards reinforcing transparency and sustainability in seafood supply chains.
John Saunders, CEO of WFCF, said, "The integration of Smart Catch into our organization aligns seamlessly with our mission of providing greater clarity on the origin of food and supporting those that champion responsibility and authenticity within the food industry. We are committed to carrying the Smart Catch legacy forward and making a significant impact on seafood supply chains around the world."
Smart Catch will continue to champion the cause of sustainable blue foods but will do so with a fresh perspective and a brand that mirrors its new home. The relaunched program offers a step forward in the journey to create a more accessible, responsible, and eco-conscious culinary landscape.
The program is broadening its scope to include all members of the supply chain while maintaining the values and principles that Smart Catch has been known for since its inception. While still focusing on its ...