SOCL - Snap Leverages AI To Boost Snapchat's Appeal: CEO Evan Spiegel's Strategy Unveiled | Benzinga
Snap Inc (NYSE:SNAP) is investing in artificial intelligence and machine learning to enhance Snapchat, CEO Evan Spiegel said, aiming to make the app more engaging.
Recognizing the need to catch up in machine learning, Spiegel has organized senior machine learning experts to strategize on achieving state-of-the-art advancements.
This shift follows years dedicated to revamping Snapchat’s advertising business, a transformation now beginning to show positive results, Bloomberg reports.
Under Spiegel’s leadership, Snapchat has changed significantly and has adapted to evolving social media usage and advertising demands.
These efforts included focusing on personalized content like artificial reality filters and more ...