TBLA - Taboola's New Ad Products Show Promise Analyst Foresees Revenue Boost | Benzinga
Benchmark analyst Mark Zgutowicz reiterated Taboola.com Ltd (NASDAQ: TBLA) with a Buy and a $6 price target.
Taboola’s New Products For Advertisers event highlighted its newest ad products, including Max Conversions, GenAI, and Data Marketplace 2.0, and shared progress on Yahoo! advertiser migration.
Post its general availability in August ’23, Max Conversions is considered Taboola’s default bidding strategy. The company expects >50% of ‘24E revenue from Max.
Many advertisers experienced "up to” 50% conversion lift while maintaining or improving CPA. On average, advertisers experienced a 5-7% reduction in CPA, and time spent optimizing campaigns was reduced by ~50%.
The analyst is ...