TBLA - Taboola Turnkey Commerce to Power New AP Buyline Offering From The Associated Press | Benzinga
NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Taboola (NASDAQ:TBLA), a global leader in powering recommendations for the open web, today announced an update to its agreement with independent global news organization The Associated Press, whose website and mobile app garner over 160 million page views per month.
Through the agreement, AP will use Taboola to power its new AP Buyline offering, which will provide consumer-focused content, including factual product reviews, created by Taboola's editorial team.
"We're excited to offer a new type of content to AP readers through our continued collaboration with Taboola," said Drew Stoneman, AP vice president for consumer revenue. "We see a great opportunity to connect the consumers of AP's nonpartisan, fact-based journalism with Taboola-powered independent product reviews and recommendations."
The new AP agreement follows the news organization's use of Taboola Feed and Taboola Newsroom, and comes after the successful Taboola Turnkey Commerce integration with TIME Stamped in May 2023.
Taboola Turnkey Commerce, which launched in February 2023, connects readers who trust respected publishers' editorial content with thoroughly tested and reviewed products and services. It gives premium publishers the ability to diversify revenue streams and create content that attracts shoppers and helps them make more informed purchase decisions.
"As Taboola Turnkey Commerce recently celebrated its one-year anniversary, we ...