NYT - The New York Times Plans Shift Of Top Podcasts Behind Paywall To Boost Revenue Amid Growing Digital Subscriber Base: Report | Benzinga
The New York Times (NYSE:NYT) is reportedly planning to move its top podcasts behind a paywall, a move aimed at generating new revenue from the format.
What Happened: The New York Times intends to make most of its podcast shows accessible only through a subscription service, reported The Wall Street Journal, citing people familiar with the matter.
The publisher is considering offering only the three most recent episodes of “The Daily” to nonsubscribers, and making new episodes of its “Serial” show exclusive to subscribers for an initial period. These plans are still evolving and could change.
Podcasts have proven to be a popular medium among listeners and provide news organizations with a way to expand the reach of their journalism. After years of substantial investment in podcasting and a proliferation of shows, many media companies are now strategizing the future of the format and how it ...