IAS - Vevo Partners with Publica by IAS to Power Global CTV Ad Serving | Benzinga
NEW YORK, Nov. 15, 2023 /PRNewswire/ -- Publica by IAS, a leading Connected TV (CTV) ad server owned by Integral Ad Science, today formally announced its new global partnership with Vevo, the world's leading music video network. This collaboration enables Vevo to improve their advertisers' targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience, and maximize CTV advertising revenue via the introduction of a programmatic unified auction for the premium ad slots within their streamed ad breaks.
The partnership enables Vevo to provide advertisers with enhanced buying techniques similar to those of linear TV. This includes competitive separation, frequency management and the ability to purchase the first slot within ad pods, much like standard TV commercial breaks.
"As the Vevo catalog continues to expand, we are excited to partner with Publica to ensure that we are providing a high quality and curated best- in-class viewing experience, while ensuring that our advertising partners can effectively reach our global audience of music lovers," said Natalie Gabathuler-Scully, EVP, Revenue, Distribution & Data Operations, Vevo. "By providing advertisers with greater control and increased transparency, they can better optimize their CTV campaigns when reaching our engaged viewers."
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