WMT - Walmart Eyes Vizio Acquisition to Supercharge Its Smart TV and Advertising Game | Benzinga
Walmart Inc (NYSE:WMT) is venturing into the smart TV market by negotiating the purchase of Vizio Holding Corp (NYSE:VZIO), a leading television manufacturer, for over $2 billion.
This acquisition would significantly expand Walmart’s advertising capabilities, enabling the retail giant to sell more ads and promote products more effectively.
The potential merger underscores the growing importance of consumer data and advertising space for retailers aiming to enhance their advertising ventures and compete with Amazon.Com Inc (NASDAQ:AMZN), the Wall Street ...