ROKU - What's Going On With TV streaming platform Roku's Shares On Wednesday? | Benzinga
TV streaming platform Roku, Inc. (NASDAQ:ROKU) unveiled Roku Exchange, an advertising technology solution designed to bridge ad inventory with advertiser demand directly.
This platform represents a significant advancement in streaming-first advertising technology.
“Roku Exchange is the mediation layer that serves ads and enriches impressions, based on Roku data from over tens of millions of streaming households,” said Louqman Parampath, VP of Product Management, Roku.
Roku Exchange is integrated with the Magnite supply-side platform (SSP), positioning it as ...