RYCEY - Wheeling In Wealth: Ultra-Luxury Car Makers Ferrari Lamborghini Rolls-Royce Ride High On Soaring Demand For Personalized Rides (CORRECTED) | Benzinga
Editor’s note: A previous version of this story mistakenly stated that RYCEY was the stock ticker for Rolls-Royce Motor Cars Ltd. However, it is actually the stock ticker for Rolls-Royce Holdings plc, a separate entity from Rolls-Royce Motor Cars Ltd, which is a wholly-owned subsidiary of BMW AG. We regret this error and have corrected the article accordingly.
The ultra-luxury car market is experiencing a surge in customized car sales, with automakers such as Ferrari NV (NYSE:RACE), Lamborghini, Rolls-Royce Holdings Plc, and Bentley Systems Inc (NASDAQ:BSY) witnessing record-breaking demand for personalized vehicles.
What Happened: The ultra-wealthy are increasingly seeking unique, customized vehicles from these automakers, reported CNN on Saturday. This trend is driving substantial revenue growth for these companies.
Lamborghini, for instance, sold over 10,000 vehicles in 2023, a first in the company’s history. Ferrari saw a revenue increase of over 17%. The demand for personalized vehicles has led to a significant rise in sales of individually customized cars, some of which can cost double the base price of the vehicle.
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