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Taking investment cues from market price trends is pure Momentum Investing. Fundamentals do indeed determine the price trends over longer periods, but not within the time frame presented by media pundits.
Fear of loss (risk) is the main driver in the human psyche, and this has long been behind the media's selection of which stories to highlight. This is the reason Momentum Investors receive such coverage.
Fundamental analysis is the bailiwick of Value Investors. By the time a price trend has formed, fundamental trends have been well in place sometimes for several years.