GLUU - 5 Reasons Electronic Arts Is Buying Glu Mobile
On the heels of a $1.2 billion deal to buy U.K.-based Codemasters (announced in late 2020), Electronic Arts (NASDAQ: EA) is scooping up one of the leading mobile game developers in the world.
Here are five charts that illustrate why Electronic Arts is spending $2.1 billion to buy Glu Mobile (NASDAQ: GLUU) .
Over the last decade, EA used acquisitions to build a diversified mobile portfolio, which currently makes up 13% of total bookings. It has dozens of mobile titles, including older hits like Plants vs. Zombies alongside mobile versions of EA Sports titles such as FIFA Mobile .
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5 Reasons Electronic Arts Is Buying Glu Mobile