ACRGF - Acreage picks ex-Curaleaf executive for marketing chief
Acreage (ACRGF) appointed Katrina Yolen as chief marketing officer, Apr.28."Katrina's unique background, which combines traditional CPG brand management and cannabis, is exactly what Acreage needs to further expand its marketing and commercialization capabilities at the local, state, and national levels" CEO Peter Caldini commented.Most recently, she served as SVP of Marketing at Curaleaf, where she built and led the marketing function.She has marketing and brand management experience spanning 15+ years at Kraft Foods and GlaxoSmithKline.
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Acreage picks ex-Curaleaf executive for marketing chief