ADDDF - adidas' Turnaround: Navigating Post-Yeezy Turbulence And Celebrity Endorsement Risks

2024-02-03 03:56:25 ET

Summary

• adidas' recent results show stable revenues despite challenges, with the discontinuation of the Yeezy line impacting sales.
• Leadership changes and inventory mismanagement pose challenges for adidas's North American operations.
• adidas is focusing on markets in India, China, and Saudi Arabia for growth opportunities and diversification.

I have a past with adidas ( ADDYY ) ( ADDDF ). Back in 2015, I wrote about adidas because the underperformance relative to Nike ( NKE ) had caught my eye. Here is the chart from that analysis....

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