ANEW - Apple Intelligence: Second Mouse Gets The AI Cheese
2024-06-15 03:20:00 ET
Summary
- “Apple Intelligence” is more than a great brand move; it encapsulates the company’s strategy.
- On the day of Apple’s Worldwide Developer Conference, when Apple Intelligence was introduced, the stock declined 2%. However, as with an intelligent joke, it took a beat to absorb the real insight.
- From a shareholder standpoint, Apple Intelligence has positioned the company to (again) create the (second)-most-profitable licensing deal in history.
As stupid as Apple’s ( AAPL ) Vision Pro is, Apple Intelligence is that... intelligent.
Innovation Is Overrated
Specifically, disruptive innovation - the kind that marks a “before” and “after” in our lives - is terrible for shareholder value. Some innovators that changed our lives:
- Seattle Computer Products
- Xerox PARC
- Grid
- Palm
- Netscape
- Friendster
- Blackberry
- Alta Vista
- Nokia