NTES - Asian Event-Driven Weekly: Capitalizing On Growth Opportunities With Female Gamers
- More than four in 10 gamers in both the US and Asia are females now, but there aren't that many games specifically developed with female gamers in mind.
- FriendTimes is China's third largest female-oriented mobile games company, and the good performance of its new flagship game in 2020 suggests that the focus on female gamers has its merits.
- China Resources Beer's key premium brands SuperX and Heineken saw sales volume growth of approximately +40% and +100% in FY 2020, which implies that its premiumization efforts have paid off.
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Asian Event-Driven Weekly: Capitalizing On Growth Opportunities With Female Gamers