BZUN - Baozun: Buying Opportunity Amid Temporary Macro Headwinds

2024-04-10 02:19:27 ET

Summary

• Baozun is an e-commerce enabler company based in China, serving over 450 brands globally.
• The stock has performed poorly, down over 55% in the past year, much due to the weak market sentiment amid consumer weakness in China.
• I believe BZUN presents an attractive buy opportunity at $2.4 today. I set a 1-year price target of $3.3, a potential upside of over 37%.

Baozun ( BZUN ) is an e-commerce enabler company providing various services ranging from digital marketing to logistics to help brands run and manage their operations better. Based in China, it serves over 450 brands globally. BZUN has three business lines, BEC (Baozun E-commerce), BBM (Baozun Brand Management), and BZI (Baozun International)....

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