GPS - Baozun Inc.: Mixed Signals Into 2024 With A Lot To Prove

2024-04-09 13:07:50 ET

Summary

• We recap Baozun's latest quarterly results.
• The company is attempting a financial turnaround, balancing its weaker e-commerce services group with a new growth driver licensing and operating global brands in China.
• We expect the stock to remain volatile amid several uncertainties into 2024.

Baozun Inc. ( BZUN ) exited 2023 with a return to growth while reporting an improved financial position. We're looking at the stock with a cautious eye, noting several mixed signals following a reset of expectations. Indeed, shares have lost more than half their value over the past year with an even deeper selloff going back to its pandemic-era boom....

For further details see: