BZUN - Baozun: Looking Forward To A Better 2024

2024-04-09 10:06:34 ET

Summary

• Baozun is now attractively valued based on the Enterprise Value-to-Revenue metric; its shares have previously taken a beating due to below-expectations Q4 2023 earnings.
• But BZUN is expected to register better results this year, thanks to profitability improvement initiatives for its brand management segment and a new brand introduction for its e-commerce segment.
• Negatives related to its poor fourth quarter performance have already been priced in, and a good financial performance for 2024 might serve as a positive catalyst for Baozun.

Elevator Pitch

I have a Buy rating for Baozun Inc. ( BZUN ) [9991:HK] shares.

Earlier, my January 26, 2024 update touched on the outlook for BZUN's newly acquired business and the company's new $20 million share repurchase plan. This write-up highlights Baozun's recent share price pullback and the read-throughs from its latest financial disclosures....

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