BZUN - Baozun: New Buyback Plan And Gap China's Outlook In The Limelight

2024-01-26 18:06:11 ET

Summary

• Baozun Inc.'s new $20 million share repurchase plan was well received by the market, as evidenced by its +17.3% stock price surge on January 24, 2024.
• Baozun's Gap China business, which was acquired in January last year, is expected to improve its gross margin in FY 2024 and turn profitable in FY 2025.
• I keep my Buy rating for Baozun unchanged in view of its new share repurchase program and the financial prospects for its Gap China business.

Elevator Pitch

I rate Baozun Inc. ( BZUN ) [9991:HK] stock as a Buy. My prior write-up, published on November 13, 2024, drew attention to BZUN's favorable corporate developments....

For further details see: