STBFY - Boston Beer seen expanding Truly presence through Beam Suntory deal

Boston Beer ([[SAM]] +1.0%) trades slightly higher as investors and analysts digest the company's announcement on a merger with Beam Suntory (STBFY) The partnership will see Beam's Sauza tequila brand utilized with ready-to-drink beverages and Boston Beer's Truly Hard Seltzer used with bottled spirits products. "A partnership with distiller Beam Suntory to co-create spirits-based drinks is a pivotal move for Boston Beer that could significantly aid its ability to expand the Truly Hard Seltzer franchise into fast-growing spirits markets such as tequila," says Bloomberg Intelligence analyst Kenneth Shea on the deal. Shea thinks the partnership could help Truly penetrate deeper into bars, restaurants and entertainment venues. Read more details on the Boston Beer-Beam Suntory partnership.

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Boston Beer seen expanding Truly presence through Beam Suntory deal