FLKR - Catching The Next Korean Wave

2024-04-05 08:30:00 ET

Summary

• Export powerhouse South Korea has been navigating global trade shifts well while still expanding its K-wave cultural influence.
• When it comes to South Korean export prowess, focus tends to fall on the market’s biggest sector - technology - and its star goods: computers and integrated circuits.
• New streaming options and social media have helped the popularity of K-dramas and shows such as Squid Game.

By Dina Ting, CFA, Head of Global Index Portfolio Management, Franklin Templeton ETFs

Add a "K-" before most pop culture categories and you've probably named a growing South Korean phenomenon. Think K-Pop, K-Beauty and K-Drama, which all fall under the wider catchall terms, K-Culture and K-Wave, or hallyu in Korean. In the 12 years since South Korea's Gangnam Style sensation caught on globally, worldwide fandom over the country's cultural exports, or K-Content, has only increased....

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