SODA - Coca-Cola's Brilliant Assault On Starbucks
*Taken from The Coca-Cola Company
The management team at The Coca-Cola Company (KO) just fired another massive shot in the beverage wars. In what has become its latest major strategy shift, management has committed shareholders to a sizable acquisition of Costa Limited, a UK-based coffee house with a massive presence in Europe. This comes shortly after the decision of PepsiCo (PEP) to buy SodaStream (SODA) and is a shot not only at it but, more importantly, at Coca-Cola’s new big competitor: Starbucks (SBUX). Though the transaction