LVMHF - Columbia Sportswear's Strategy In A Conglomerate Jungle

2024-04-06 04:07:19 ET

Summary

• Columbia Sportswear specializes in outdoor and lifestyle products, with four major brands targeting specific segments.
• The company has been underperforming in the market, with close to 60% underperformance against the market, in the last three years.
• Columbia aims to improve its financials through cost-cutting measures, and focusing on product innovation and brand execution.

Columbia Sportswear ( COLM ), originally a family-owned hat distributor, became a global powerhouse commercializing a wide range of outdoor and lifestyle products. The company specializes in outdoor and indoor activities, aiming to deliver consumers products that add something to a more active lifestyle. To do so, the company has four major brands aiming at specific segments....

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