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YCOM - Covid And Cascading Collapses

I’ve been looking at this chart a lot over the past few weeks.

It shows us that print ad budgets were doing just fine all the way though the first decade or more of the consumer internet. There was even a little spike upward for the Dotcom bubble. Then the financial crisis and recession of 2008/9 caused a step change down, but when the crisis was over the budgets didn’t come back. Instead, the market had been reset, and budgets have been falling steadily ever since.

You can see the same trend on a global

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Stock Information

Company Name: UltraShort Communication Services Select Sector ETF
Stock Symbol: YCOM
Market: NYSE

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