PSDN - CPG And Cannabis - A Conversation With Troy Datcher

Summary

• Coming from the blue chip CPG world, CEO Troy Datcher joined The Parent Company last year.
• Fresh off earnings, we discussed getting rid of inflated topline sales and why main competition is the illicit market.
• Moving away from bulk wholesale; branding wholesale still critical.
• Voluntary lockups, getting clear on its True North.
• Legislative baby steps. Momentum is nice.

Listen on the go! Subscribe to The Cannabis Investing Podcast on Apple Podcasts , Spotify , and Stitcher .

Coming from blue chip CPG companies like Clorox ( CLX ), Troy Datcher came on board as CEO for TPCO Holding ( GRAMF ) last year. Troy said that he's longed to have a relationship this intimate with the consumer in previous industries. "Candidly, I didn't own the experience." In cannabis TPCO reaches about 70% of California consumers. Creating a different company from how it started. Encouraged by legislative changes in California, but it's not enough. For those that can, influence the outcome .

For further details see: