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CRTO - Criteo: Good Momentum But Still Undervalued
Criteo S.A.
2024-05-17 04:36:06 ET
Summary
Criteo is transitioning into a fast-growing adtech software provider, with strong share price momentum and potential for a material re-rating of valuation multiples.
CRTO's historical reliance on cookies for ad targeting led to declining revenue in recent years, but it is successfully pivoting into alternative solutions.
Demonstrated strong top-line growth and stable profitability deserve a significantly higher valuation than the current level.