SNE - Eros International Goes Over the Top in Streaming Video With Latest TV Partnership
Eros International (NYSE: EROS) is an Indian media entertainment company trying to quickly capitalize on the demand for content caused by the coronavirus pandemic. It has been pushing hard to develop its own content by merging earlier this year with STX Filmworks, a vertically integrated global media specialist that produces, markets, and distributes movies, TV, and multimedia content. It's also working to get its Eros Now over-the-top streaming video platform in front of as many viewers as possible.
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In addition to partnerships with Apple, Dish Network, and Alphabet's YouTube Music, Eros just signed a deal with Sony (NYSE: SNE) to have the Eros Now app preinstalled on all Bravia smart TVs sold in India.