HBB - Hamilton Beach Brands and Brita sign multiyear trademark licensing agreement

Hamilton Beach Brands' (NYSE:HBB) wholly-owned subsidiary signed an exclusive multiyear trademark licensing and product development agreement with Brita, the leader in at-home water filtration products for 30+ years. Both the companies plan to launch a new line of easy-to-use countertop water appliances that help more people choose sustainable, best-in-class filtration hydration solutions at home. "Consumer concerns about wellness and sustainability, which accelerated during the pandemic, are driving strong demand for at-home water filtration products," SVP, consumer sales and marketing Scott Tidey commented.

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Hamilton Beach Brands and Brita sign multiyear trademark licensing agreement