HBB - Hamilton Beach Clorox enter trademark licensing pact to launch air purifiers

Hamilton Beach (HBB) has entered into an exclusive multiyear trademark licensing agreement with Clorox (CLX). Under the agreement, Hamilton Beach Brands plans to launch a line of premium air purifiers under the Clorox brand name that will remove 99.97% of allergens and particulates from pollen, dust, smoke and mold as well as household appliances designed to kill viruses and bacteria. Both parties collaborate in the development of the new line of premium air purifiers, with some scheduled to be launched this year and other products to be added in 2022. Hamilton Beach Brands will source and market the new line and distribute the products through both online and brick-and-mortar channels with distribution planned for the U.S., Canada and Mexico markets.The initial Clorox air purifiers will have true HEPA filters and product pricing at retail is expected to range from $89.99 to $229.99.Over time, the companies also plan to develop additional

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Hamilton Beach, Clorox enter trademark licensing pact to launch air purifiers