HOG - Harley-Davidson's sluggish May sales suggests possible guidance cut
2024-06-04 10:07:27 ET
Harley-Davidson ( NYSE: HOG ) could be facing sluggish retail sales this year as dealers report big incentives on non-current 2023 helped clear inventory leaving little demand left for 2024 models. UBS research for May shows that with dealers lacking inventory with incentives, sales have come under “significant pressure” and the company has cut what dealers expected to receive for their next monthly allocation by a “double-digit rate” to avoid loading up on inventory they can’t sell. This suggests to UBS that there may be downside to shipment guidance and earnings expectations....
Harley-Davidson's sluggish May sales suggests possible guidance cut