EL - L'Oréal: Uncovering The Beauty Of Long-Term Investment Potential
2024-04-25 02:33:00 ET
Summary
- L'Oréal is the largest company in the cosmetics sector and has generated impressive returns since its founding in 1909.
- The cosmetic sector benefits from the innate human need to look and feel good, providing a strong market for beauty products.
- L'Oréal's revenue is divided into professional products, mass consumer products, L'Oréal Luxe, and active cosmetics, with each segment contributing to its success.
Introduction
L'Oréal ( OTCPK:LRLCF , OTCPK:LRLCY )is one of the greatest European corporate success stories, having generated a return of 48,000% since 1987. L'Oréal was founded in 1909 by Eugène Schueller, a French chemist who created the first synthetic hair dye. In its early years, the company focused on the production and sale of hair dyes and quickly managed to expand throughout Europe. During World War II, Schueller kept the business running. In the years following the war, L'Oréal expanded its product portfolio and began to develop new beauty products, including creams and lotions....
L'Oréal: Uncovering The Beauty Of Long-Term Investment Potential