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QVCC - Livestreaming Set To Unlock Greater E-Commerce Spending In China
QVC Inc. 6.250% Senior Secured Notes due 2068
Live stream shopping is booming in China. China’s live streaming e-commerce sector generated RMB 433 billion (US$ 61 billion) in transactions in 2019, according to a report from third party data mining and analysis firm iiMedia Research Group. In 2020 livestream e-commerce revenue is expected to double to RMB 961 billion (US$ 136 billion), according to Chinese research form iiMedia Research helped by increased usage due to the coronavirus pandemic.
Source: iimedia
With China's ecommerce sector generating revenue US$ 867.6 billion in 2019, China's live stream ecommerce market accounted for just about 7% of the