MMDDF - Mirriad Advertising has huge momentum after contract signing
(NewsDirect)
Mirriad Advertising PLC (AIM:MIRI,OTCQX:MMDDF) CEO Stephan Beringer speaks to Thomas Warner fromProactive after the virtual product placement and in-contentadvertising pioneers announced the signing of an agreement with a topthree entertainment network in the US.
Beringer starts by explaining the unique nature of the business,discussing how traditional advertising, characterised by interruptiveads during video content, is losing its effectiveness. He highlightsthe rise of streaming services, where ads are minimal or non-existent,posing challenges for content creators and advertisers in monetisingand reaching mass audiences.
Mirriad's innovative solution involves virtual productplacement, seamlessly integrating brands into the content itself,enhancing viewer experience without interruptions. Beringer alsoemphasises the customisable nature of their advertising technique.This approach allows different viewers to see different productswithin the same content, based on their location or profile, asignificant leap from traditional product placement.
Thisstrategy aligns more with media buying, offering advertisersimmediate, audience-specific impressions. Discussing the company'sstrategic pivot to the U.S., Beringer explained its importance, giventhe massive advertising market size and the potential for scalingadvertising innovations from the U.S. He notes Mirriad's progressin the U.S., saying that he sees the company as carrying "hugemomentum" at the moment.
ContactDetails
Proactive UK Ltd
Proactive UKLtd
+44 20 7989 0813
Copyright (c) 2023 TheNewswire - All rights reserved.