SALM - More Accurate than Polls to Gauge Election Outcomes

Many television pundits track polls to gauge which candidates are the front-runners in their race. However, as seen during the last Presidential election, the most commonly viewed polls are unreliable. This should not come as a surprise, if you think about it, in the months leading up to an election the pundits are using information that asks, “Who would win today?” Which is all polls accomplish. The answer they seek is, “Who would you vote for before being influenced by advertising?” Advertising matters and the level of a campaign’s cash has highly predictive outcomes. Read More >>