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PKO - Nothing To Worry About With PIMCO Taxable CEFs
Pimco Income Opportunity Fund of Beneficial Interest
(This report was issued to members of Yield Hunting on May 26th.)
Branding matters. Think of this. In the 1980s, PepsiCo (PEP) began running commercials with The Pepsi Challenge, where people would try two colas as a taste test and select which they liked better. Not surprisingly, Pepsi was the favorite choice. However, more surprisingly, Coca-Cola (KO) did the same taste trials and it found similar results - people preferred Pepsi.
Coca-Cola noted that this was due to their sweeter formula, which led them to creating one of the most dreadful