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KR - Ocado: Low Return Business With Falling Barriers To Entry
Kroger Company
Ocado's weak fundamentals and expectations of high prospective returns from their technology platform is understood and priced in by the market.
The UK retail platform is a fundamentally low return business and the technology business is experiencing falling barriers to entry compounded with poor economics.
We see limited growth prospects despite strong projections of its global addressable market - we are bearish on the shares.