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home / news releases / purple innovation shares unlikely to wake up

PRPL - Purple Innovation: Shares Unlikely To Wake Up

Purple Innovation Inc.

2024-04-05 08:46:44 ET

Summary

  • Purple Innovation has had a volatile ride, with shares declining from $40 to $2 and negative operating income for the past 3 years.
  • The company's one-time purchase sleep products make it difficult to generate repeat sales and recover from declining revenues.
  • Fierce competition, weak brand reputation, and high cost pressures make Purple Innovation risky.
  • Shares seem like dead money and should be avoided.

Investment Thesis

For further details see:

Purple Innovation: Shares Unlikely To Wake Up
Stock Information
Company Name: Purple Innovation Inc.
Stock Symbol: PRPL
Market: NASDAQ
Website: purple.com
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