IEI - The Prices Don't Feel Right: Unraveling The Inflation Perception

2024-06-11 10:50:00 ET

Summary

• Consumers are experiencing the impact of rising inflation, particularly in the grocery sector, leading to a shift in consumer sentiment and the need to reassess budgets.
• Major retailers like Target and Walgreens are addressing consumer concerns by announcing price cuts, aiming to break the perception that prices only go up.
• The perception of lower prices has a powerful effect on consumer sentiment, but for now, many consumers still feel that prices are not right.

By Samuel Rines

Inflation is not fun. And-for the past 30 years-it has largely been a non-issue for consumers. That dynamic has changed. The relevant question is whether this is something persistent and meaningful, or simply a fleeting feeling....

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