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TM - Toyota's Curious BEV Strategy

  • The depth of Toyota’s stance against the BEV is becoming public, with lobbying exposed.
  • Toyota’s current strategy is to focus on hybrids and eventually hydrogen in the core business and largely advance BEV activities with partners.
  • Toyota has BEV partnerships with Subaru, BYD, Suzuki, Daihatsu, Isuzu, and even a rumoured discussion with Tesla, but keeps hybrids as the crown jewels of the Toyota brand.
  • It is not a matter of if, but when, Toyota finally accepts that the BEV revolution has arrived.

For further details see:

Toyota's Curious BEV Strategy
Stock Information

Company Name: Toyota Motor Corporation
Stock Symbol: TM
Market: NYSE
Website: global.toyota

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