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WPPGF - WPP: Not A Quality Cyclical We Look For A Cheaper Entry Point
WPP Plc
We do not rate WPP as a quality cyclical, with recent levels of free cash flow generation looking unsustainable.
We believe customers will reduce advertising budgets in the face of macro challenges affecting sales, and the company will see margins under pressure from direct cost increases.
We rate the shares a sell and look for a better entry point.