FIT - WW Honors Local Leaders Around the World Dedicated to the Advancement and Wellness of Underrepresented Communities

First-ever WW Wellness Impact Award Winners secure $220,000 in grants to further break down the barriers to wellness

PR Newswire

NEW YORK , June 10, 2021 /PRNewswire/ -- WW International, Inc. (NASDAQ: WW), a human-centric technology company powered by the world's leading commercial weight management program, announced today the winners of its first-ever WW Wellness Impact Award . The new global initiative aims to empower, uplift and support community leaders to help address the systemic inequities faced in countries including the US, Canada , United Kingdom , France , Sweden , Belgium , Netherlands , Australia and New Zealand .

Every community deserves resources for healthy living - and WW knows first-hand the power of community to support and uplift each other - but the staggering reality is that not every community has equal access, and this was only exacerbated by the COVID-19 pandemic. In North America , in acknowledgement of the stark health and funding inequities caused in part by systemic racism, the inaugural year of the award specifically spotlights leaders dedicated to the advancement of wellness in Black, Indigenous and communities of color.  For instance, communities of color are three times less likely than white communities to have access to parks, walking paths, and green spaces ¹ , and Black and Hispanic adults are twice as likely to experience food insecurity as white adults ² . When it comes to funding and support, only 10 percent of grant dollars go to people of color ³ — a figure the Wellness Impact Award seeks to influence.

More than 400 organizations were nominated, representing wellness issues from fighting food insecurity to advocating for access to nature. Of those, six organizations across North America and seven organizations globally were selected to each receive a $15,000 grant awarded by WW to support their mission.

"Our goal with this award is to raise awareness of the root causes of wellness inequities by highlighting community-led solutions and amplifying the reach of local changemakers," said Gail Tifford , Chief Brand Officer , WW. "We had so many powerful submissions and we're so proud to honor those that are taking a stand to democratize and reimagine what wellness looks like for their communities."

The North American grant winners are:

• Esperanza Community Farms , which ensures low-income farm-working families have access to fresh, pesticide-free, culturally preferred fruits and vegetables and helps give marginalized voices the crucial tools to fight for food justice within their communities.
• Backyard Basecamp , which helps young people establish a connection with, and feel confident in, the outdoors by creating safe outdoor spaces and through educational nature programs.
• Black Girls Do Bike , which works to ensure everyone — especially girls and women of color — has the ability to enjoy the freedom, empowerment, and positive effects of cycling, while breaking down systemic barriers to cycling.
• EatWell Exchange , which increases accessibility and offers credible nutrition education with a focus on culture through community gardens and culinary programs.
• Soul Trak Outdoors , which is on a mission to empower outdoor advocates by engaging disenfranchised communities through recreation, service, and leadership in nature — while amplifying the voices of diverse leaders.
• Restoration and Empowerment for Social Transition (REST) Centres , which help provide access to safe and affordable housing for youth experiencing homelessness whose income may not be reliable.

In the global markets, the winning organizations focused on the root causes of health inequities, including sustained access to food and mental health resources. The global grant winners are:

• Cheesy Waffles Project (UK), which supports all people, including people with learning disabilities, have access to safe, supportive activities and opportunities in life to help promote the learning of new skills, try new activities, visit new places and most importantly have fun.
• Cop'1 (FR), which students in need by mobilizing local volunteers to organize weekly, free distribution of food and basic necessities.
• Generation Pep (SE), which gives young people the opportunity to establish active and healthy lives by changing the culture around physical activity and eating habits.
• Vincent de Paul Belgium (BE), which addresses all aspects of poverty, including housing, food, and education, with a network of 300 local associations through the lenses of dignity and holistic health.
• Stichting MIND (NL), which fights for everyone struggling with mental health by promoting understanding of mental health, providing support and improving healthcare.
• Community Friends (AU), which supports people experiencing homelessness as well as those at-risk for homelessness by providing food, clothing, housing, and health services.
• The Mums Clique (NZ), which ensures that no mother ever feels alone while navigating parenthood, by offering free or low-cost programming and essential products, as well as an emphasis on fostering community and friendships.

In addition to the grant, winners will have the opportunity to take part in a variety of WW campaigns and initiatives. They will also receive free WW memberships and inclusion as a charity option in WW's member loyalty program, in partnership with its foundation, WW Good , a 501(c)(3) nonprofit organization. Each of the winners will also have exposure to WW leadership and experts, WW's millions of members, and spotlight features to engage WW's community on their causes.

Award finalists — Black Girls Cook, Free Black Therapy, Asian Americans for Housing and Environmental Justice, Pride ROC, Feed Black Futures, Shelley Cares Foundation and the WISH Drop-In Centre — will also receive funding opportunities and spotlights among the WW community.  Beyond recognizing the finalists, the inaugural Wellness Impact Award inspired WW to create an alumni community of applicants that will have the opportunity to participate in knowledge sharing sessions, expert seminars, and networking.

The award jury selection process included the WW Wellness Impact Committee, a group of diverse WW employees that spans levels and areas of the organization, and the broader WW community, inclusive of both members and non-members.

About WW International, Inc.
WW (formerly Weight Watchers) is a human-centric technology company powered by the world's leading commercial weight management program. As a global wellness company, we inspire millions of people to adopt healthy habits for real life. Through our comprehensive digital app, expert Coaches and engaging experiences, members follow our proven, sustainable, science-based program focused on food, activity, mindset and sleep. Leveraging nearly six decades of expertise in nutritional and behavioral change science, providing real human connection and building inspired communities, our purpose is to democratize and deliver holistic wellness for all. To learn more about the WW approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.

For more information, contact:
Kelsey Merkel , WW
media@ww.com

SOURCE WW International, Inc.