YALA - Yalla Seeks Major Game Publishers For 'Act Two' Of Its Hardcore Gaming Foray

2024-03-18 09:05:00 ET

Summary

• Yalla’s revenue could return to double-digit growth in the first quarter, as it improves its user monetization and rolls out new functions for its core social media services.
• The company said its first two hardcore games were valuable test cases and is shifting its focus to working with more established game publishers.
• Yalla is hoping not only to introduce its own new products into its core base in the Middle East and North Africa (MENA), but also position itself as a partner for other global companies looking to enter the market.

The Middle Eastern social media and gaming company’s revenue rose 7.7% in the fourth quarter, as its profit soared nearly 80% on better monetization and cost controls. ...

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