BITA Stock, Bitauto Holdings Limited American Depositary Shares (each representing one) Information

Bitauto Holdings Ltd is a provider of internet content and marketing services. It operates in three main segments: advertising and subscription business, transaction service business, and digital marketing solutions business. Its advertising business provides services to automakers through its websites and mobile apps. It provide transaction-focused online advertisements and promotional activities services to automakers, automobile dealers, auto finance partners, and insurance companies. Its digital marketing solutions business provides website creation and maintenance, online public relations, online marketing campaigns, advertising agent services, big data applications, and digital image creation.