HTLFP Stock, Heartland Financial USA Inc. Depositary Shares each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Pref Information

Heartland Financial USA Inc is a multi-bank holding company that offers a wide range of commercial, small business, and consumer banking services to businesses, including public sector and non-profit entities, and individuals. It also provides traditional and non-traditional service channels including online banking, mobile banking, and telephone banking. It operates through its one reportable segment that is Community banking and generates revenue from the same.