The media relations chief of web search giant Baidu Inc. (NASDAQ:BIDU), known as China’s Google, has apparently resigned due to the controversial and demanding “996” work culture in the Asian country.
What Happened: Qu Jing, the media relations chief at Baidu, stepped down Thursday after sharing videos that appeared to endorse a work culture that demands employees work from 9 a.m. to 9 p.m. six days a week, reported Bloomberg, citing people familiar with the matter. This work culture is commonly referred to as “996.”
Qu discussed keeping her phone on 24/7 and cautioned her subordinates to adhere to the same practice. In one of the clips posted on Douyin, China's version of TikTok, she says, “I'm not your mother-in-law.”
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