ADV - Advantage Solutions Streamlines Business and Technology Services Through New Agreements With Genpact and Tata Consultancy Services | Benzinga
IRVINE, Calif., Jan. 31, 2024 (GLOBE NEWSWIRE) -- Advantage Solutions Inc. (NASDAQ:ADV), a leading provider of sales and marketing services to consumer goods manufacturers and retailers, today announced it has entered into two separate agreements with third-party technology companies to optimize and streamline a host of business process and administrative functions.
Both initiatives, effective in January, are part of Advantage's broader growth acceleration plan. Each aim to simplify the company's operations and allow it to focus on its core businesses to generate demand and convert shoppers into buyers for both consumer packaged goods companies and leading retailers.
Under an agreement with Genpact, a global leader in business and technology services, Advantage and Genpact will team to create a new, innovative go-to-market model leveraging the strengths of Advantage's client management capabilities and connectivity within the consumer goods and retail industries and Genpact's advanced, AI-powered technology and process expertise to deliver certain back-office services more efficiently and on a much larger scale.
As part of the deal, Genpact will build an advanced, custom digital platform that will automate certain back-office processes for Advantage, including order-to-cash services, contract management, trade-program management, vendor-managed inventory support, call-center services and data synchronization. This is designed ...