NKE - Air Jordan Shoes Too Expensive? This Retailer Lets Consumers Rent To Own 'Walk Now Pay Later' | Benzinga
Over the years, Air Jordan shoes from Nike Inc (NYSE:NKE) have become popular to wear, collect and to invest in thanks to the lasting legacy of NBA superstar Michael Jordan and the popular shoe brand.
While Jordan shoes may be out of reach for some financially, a retailer has a way to make things affordable. But, there's a catch.
What Happened: In 1984, apparel and shoe company Nike took a risk signing NBA prospect Jordan to a shoe deal. The agreement included naming rights and royalties that went above what most athletes were getting for endorsement deals at the time.
The deal has worked out well for both parties. The Air Jordan brand is now a staple for Nike and Jordan earning billions of dollars from the company over the years, surpassing his NBA earnings.
There are many Air Jordan shoes on the market and some are also part of endorsement deals with teams and athletes.
Air Jordan 5 ...